Creating a face for a name.
An identity is a face to a name. A brand’s most essential design element from which all visual characteristics grow. A strong mark is enduring and timeless. Weather a pictogram, an icon or a wordmark, a logo’s purpose is to capture the core essence of a product or service in it’s simplest form. We build enduring marks with meaning and longevity. Below are some of the symbols I’ve championed or been heavily involved with over the years.