Every year, Manulife wraps up the summer through a corporate wide CSR event. A corporate matching program dotted with events encourages employee interaction and participation. The two week long drive concludes with a fundraising BBQ with all proceeds going towards the United Way.
We helped establish a brand kit and system of communications for the entire corporate giving platform, helping to increase employee and corporate contribution rates and program perception. Working with the volunteer committee over two years to successful increase donations to $1.4 million in year one and $1.7 million year two (Toronto office).