Reality TV series.

The Bachelor is one of tv’s hottest gossip-reality-tv productions. To support the franchise launch north of the border, we helped The Bachelor Canada create a custom identity, flashy brand package, and launch campaign. From the maple leaf in the engagement ring to the predominantly red colour palette, we married Canada and Love on every level of the branding journey.

scope: 
Advertising Campaigns, Brand Guidelines, Brand Identity, Digital/Print Collateral, Event Branding
role: 
Art Director

The creative team evolved the parent identity to contain subtle Canadian elements; designing a maple leaf into the diamond ring, consciously leading creative applications with red, and using traditional Canadiana subjects throughout. This added a national perspective while still maintaining a connection with the theme and colour of love. The visual interpretation of passion and lust was brought to life with soft, swirling, flowing graphic elements (that also provide advertising identifiers to help own the brand).

Brand standards guides were then built to support the visual toolkit for all internal design departments, design agencies and external corporate partners. Visual elements were applied to on-air, print material, digital,  social, and mobile advertising mediums.

Interested in building a brand that engages employees, inspires ideas, and creates culture — we should talk.