Rogers Internal Communications

And the 'Mobi' goes to...

The Backstory
The Rogers Corporate Recognition Program acknowledges the best and brightest talent in a very diversified company. A peer to peer nomination system feeds a monthly awards program, from which the top hundred winners are selected to attend a gala dinner and awards ceremony.

scope: 
Art Direction, Brand Identity, Campaign Development, Digital/Print Collateral, Environmental Graphics, Event Branding, Industrial Design, Naming, Photography Direction, Publishing, Strategy
role: 
Creative Director
The Full Story
Just The Basics

Working closely with the HR, Recognition and Communications teams, our creative department supported annual awards events while rebranding the entire program, experience, and supporting communication. The core motives were to define then embrace the essential elements of the program — its star employees and the annual culmination of the Canadian organization.

Creative was then applied to all touch-points of the brand: category identities, nomination badges, a national photo shoot directing multiple photographers, event illustrations and graphics, digital communications, stage motion animations, menus, wayfinding collateral, and awards print programs.

Winning employees got a kick out of having their photos taken by professional photographers and seeing their faces highlighted in print, on stage graphics, and throughout the space. The event was hosted by Canadian entertainer George Stroumbulopoulos who led an evening of entertainment, an NHL trophies photo opp, and red carpet limo service to and from the venue. The event hero was a new award custom designed/fabricated in the shape of the Rogers mobius (logo) which we dubbed ‘The Mobi’.

Recognizing the top talent in a 25,000+ employee organization requires something bigger than a trip to the Hallmark Store… they throw a party.