The Rogers Awards is a culture building initiative that awards and rewards the best and brightest in the 25,000 employee company. The top 100 employees are flown into Toronto for a weekend of celebration, a gala dinner, and acknowledged in internal communications. We partnered with in-house teams to rebrand the year-long nomination program, the event dinner and all supporting brand and marketing material. Think the Oscars — but red.
A peer to peer nomination system feeds a monthly awards program, from which the top hundred winners are selected to attend a gala dinner and awards ceremony.
Working closely with the HR, Recognition and Communications teams, our creative department supported annual awards events while rebranding the entire program, experience, and supporting communication. The core motives were to define then embrace the essential elements of the program — its star employees and the annual culmination of the Canadian organization.
Creative was then applied to all touch-points of the brand: category identities, nomination badges, a national photo shoot directing multiple photographers, event illustrations and graphics, digital communications, stage motion animations, menus, wayfinding collateral, and awards print programs.
Winning employees got a kick out of having their photos taken by professional photographers and seeing their faces highlighted in print, on stage graphics, and throughout the space. The event was hosted by Canadian entertainer George Stroumbulopoulos who led an evening of entertainment, an NHL trophies photo opp, and red carpet limo service to and from the venue. The event hero was a new award custom designed/fabricated in the shape of the Rogers mobius (logo) which we dubbed ‘The Mobi’.
Recognizing the top talent in a 25,000+ employee organization requires something bigger than a trip to the Hallmark Store… they throw a party.
