Digital streaming platform.

Shomi was an early competitor in the race to develop digital platform streaming. Reaching national cable customers, Shomi launched into highly competitive marketplace across Canada. Using the logo underscore as a creative motif, we adapted the pre-existing mark into an elasticated brand campaign system that invited audiences to finish the story with us. Multiple advertising campaigns tested in various markets helped our co-creative agency win various awards, including ‘Marketer of the year’.

scope: 
Art Direction, Campaign Development, Digital/Print Collateral
role: 
Art Director

The parent identity and brand strategy, developed by Method in NYC was taken by our in-house creative team and given an extra level of design application. Building out various positioning campaigns to help launch the product, we struck some gold, but also some rocks.

A system of graphics and copy rallied around the whimsical name and simplicity of the logotype. We explored a variety of creative directions and had some solid campaign platforms that utilized the icon bars to help create iconic stories on the platform, explored the merger of names and graphics, and looked to launch the voice of something fun. Sadly, the campaign wasn’t enough to compensate with the size and might of the category leader Netflix.

But they’ve yet to show-me an advertising campaign as fun as these.

As a campaign alternate, we let the brand logo visually tell our story.

The final campaign utilized our concept of  key art with key messaging.

Interested in designing an experience that engages employees, inspires ideas, and creates culture — we should talk.