3 million square feet of office space.

The corporate offices are experiencing a radical transformation not seen in over a century. The pandemic has opened new doors and closed many for business environments across the globe. How and where we work in now flexible, open and shared. Sharespace is the workspace of the future.

Starting with 3 office towers in the heart of Toronto and a 1 million square foot  building in Brampton, our team led the strategy, direction, and application of all spatial design components. This included the internal branding, a complete wayfinding system, cafeterias, in-house educational spaces, a room booking system and overall communications. With over 100,000 square feet of designed graphics, this was the largest office transformation in Canadian history.

Art Direction, Brand Guidelines, Brand Identity, Copywriting, Digital/Print Collateral, Environmental Graphics, Event Branding, Naming, Photography, Photography Direction, Signage, Strategy, Wayfinding
Creative Director

In early 2015, Rogers Communications began a five-year journey into the largest office transformation program in Canadian history. A new, modular, open concept workspace engaged international experts spanning architecture, human ergonomics, spatial design, wellbeing, communication, and construction. Rogers Corporate Architects teamed up with international architect HOK and OCS+Steelcase in an effort to lead the $200 million investment made by the company.

Our team was engaged in the early phases of construction and worked to define a visual architecture application strategy for all environmental graphics. A consistent methodology was applied to secondary spaces across the country and support centres internationally.

A strategy was developed to support and reinforce the community layers set in place by the architectural building philosophy. Three key areas defined the approach: Neighbourhood, Municipal, and Businesses. This community approach helped define the entire program from 1,500 seat eateries to new-hire educational centres.

A cohesive design system of colour, pattern, and graphics work as inspiration and strategic orientation purposes throughout the national program.

The Brampton Campus — 1,000,000 square foot workspace spanning almost 1 city block.

The Toronto Campus — 96,000 square feet spread across 3 towers housing the corporate head offices.

The TED — 30,000 square feet, 1,500 seat eatery supported with 6 food stations.

The Radio Cafe — a 500 seat cafe and thoroughfare highlighted with live-to-air DJ booths, built in concert stage, celebrity autographed wall, and a two story shelf that functions as a museum.

National wayfinding program included digital and fixed applications for: mapping, room booking system, landmarks, orientation and directional signage.

Interested in creating an environment that engages employees, inspires ideas, and builds culture — we should talk.