Officespace Design

2 Million Square Feet

The Backstory
In early 2015, Rogers began a five-year journey into the largest office transformation program in Canadian history. A new, modular, open concept workspace engaged international experts spanning architecture, human ergonomics, spatial design, wellbeing, communication, and construction. Rogers Corporate Architects teamed up with international architect HOK and OCS+Steelcase in an effort to lead the $200+ million investment made by the company.

Starting with two corporate head offices – a 1 million sq ft building in Brampton and 3 office towers in the heart of Toronto, our team led the strategy, direction, and application of all spatial design components. A consistent methodology was applied to secondary spaces across the country and support centres internationally.

Art Direction, Brand Guidelines, Brand Identity, Copywriting, Digital/Print Collateral, Environmental Graphics, Event Branding, Naming, Photography, Photography Direction, Signage, Strategy, Wayfinding
Creative Director
The Full Story
Just The Basics

The Journey
Our team was engaged in the early phases of construction and worked to define a visual architecture application strategy for all environmental graphics. As construction progressed, we championed the design and implementation of all spatial graphics, internal branding, and a complete wayfinding system.

A strategy was developed to support and re-enforced the community layers set in place by the architectural building philosophy. Three key areas defined the approach: Neighbourhood, Municipal, and Businesses. This community approach helped define the entire program from 1,500 seat eateries to on-new-hire educational centres.

The expansive, 1M sqft. workspace in Brampton utilizes colour & pattern for strategic and orientation purposes.

The ‘Ground’ thematic of the 7th floor at 333 Bloor shows one half of the 14 story project.