Rogers Communications

My office is cooler than yours.

The Backstory
In early 2015, Rogers began a five-year journey into the largest office transformation program in Canadian history. A new, modular, open concept workspace engaged international experts spanning architecture, human ergonomics, spatial design, wellbeing, communication, and construction. Rogers Corporate Architects teamed up with international architect HOK and OCS+Steelcase in an effort to lead the $200+ million investment made by the company.

Starting with two corporate head offices – a 1 million sq ft building in Brampton and 3 office towers in the heart of Toronto, our team led the strategy, direction, and application of all spatial design components. A consistent methodology was applied to secondary spaces across the country and support centres internationally.

scope: 
Art Direction, Brand Guidelines, Brand Identity, Copywriting, Digital/Print Collateral, Environmental Graphics, Event Branding, Naming, Photography, Photography Direction, Signage, Strategy, Wayfinding
role: 
Creative Director
The Full Story
Just The Basics

The Journey
Our team was engaged in the early phases of construction and worked to define a visual architecture application strategy for all environmental graphics. As construction progressed, we championed the design and implementation of all spatial graphics, internal branding, and a complete wayfinding system.

A strategy was developed to support and re-enforced the community layers set in place by the architectural building philosophy. Three key areas defined the approach: Neighbourhood, Municipal, and Businesses. This community approach helped define the entire program from 1,500 seat eateries to on-new-hire educational centres.

The expansive, 1M sqft. workspace in Brampton utilizes colour & pattern for strategic and orientation purposes.

The ‘Ground’ thematic of the 7th floor at 333 Bloor shows one half of the 14 story project.