Rebranding 3 rehabilitation hospitals.

Montreal-based, REA foundation supports one of the largest networks of rehabilitation facilities in the country. From diabetic amputations to car accident victims, the three hospitals help patients learn to move again. We partnered with REA to revamp their visual identity while creating a more positive human centric brand. The mark informed the creation of a bilingual design system and comprehensive brand guidelines.

As part of our Brandvan philanthropy, we collaborated with best in class creative experts to donate this work for free: Roberto Caruso photography. Italic Press printing, fulfillment. Vickie Hsieh digital strategy.

Category: Health  | Client: Daniel Lanteigne  |  Location: Quebec

scope: 
Art Direction, Brand Guidelines, Brand Identity, Copywriting, Digital/Print Collateral, Environmental Graphics, Strategy
role: 
Creative Director, Strategy

Infusing the psychological power of positivity into the logo, energizing colour palette, an uplifting dancing pattern, and rhythm throughout the entire brand.

Hidden within the updated wordmark is a slight separation of the letter ‘e’ reflecting the adaptation of a prosthetic.

Rhythmic notes of music, movement and vitality take the lead in the new logo and logo-pattern.

The psychological powers of design support the brand toolkit and more importantly — patients mental, physical, and emotional recovery.

Reversible, bilingual brand guidelines are finished with hidden wiro binding and a smooth-to-touch coating (thanks to Italic Press).

The modular system lively applied to stationery.

Interested in building a brand that engages employees, inspires ideas, and creates culture — we should talk.

Thank you for the amazing brand update and guidelines. The tool itself will be very useful, but the look and feel is quite impressive.