The Pan American Games is an international sporting event held every four years — the summer before the Olympic Games. Bringing approximately 5,000 athletes to compete in nearly 400 events, Sportsnet, Canada’s largest sports entertainment broadcaster, competed for media and broadcast rights. We helped the broadcast company reach the shortlist with a several hundred page, custom embossed, perfect bound book, pitch version of the Sportsnet magazine, and supporting correspondence material.
Working as a designer with the greater team, we established a high end package that contained information surrounding the media agency’s ability to deliver a unique blend of broadcast, digital, publishing and content support for national and international audiences.
The Toronto Organizing Committee (TOC) was welcomed with a package containing Sportsnet’s detailed production outline for the event. The package was described as one of the best pitches that the organizing committee had received and helped elevate Sportsnet to the shortlist.