In 2014, Rogers and the NHL inked the largest broadcast agreement in Canadian history, a 12-year — $5.2 billion deal. Our design team helped build the original series of presentations that helped secure the contract between the two superpowers, launched internal corporate awareness campaigns, developed in-store branding, and created network sub-brands for products like the Rogers NHL Live app.
A visual language was developed to connect and ‘sportzize’ the existing Rogers corporate brand look and feel while creating a unique, high energy system that would resonate with sports fans. Stylized athlete imagery motioning towards the user creating a hero-esque sense of scale and movement. Larger than life creative was applied to various internal and external environments across the country.
Rogers Game Centre Live, a subscription-based app that lets you watch any NHL game anywhere on a mobile, digital device was launched in conjunction with the Sportsnet broadcast season. We helped build the visual identity, brand guidelines, still photo shoots, and launch campaigns. Hockey legends Mark Messier and Luc Robitaille highlighted an out of home media buy, in-store animations, and celebrity endorsements. We even took over a Rogers retail store for a day with ‘Mess’ to build some energy around the national broadcast product launch.
In-store, in-arena and in-app motion graphics.
The new identity — a mobile device meets the ice rink.
A brand toolkit – captained by one of NHL’s all time best, Mark Messier.
Utilizing the brand toolkit, we developed in-store, on-air, print and OOH campaign collateral.
A retail space transforms into a launch event / media broadcast stage.