In a country where hockey has always come first, we helped the NBA build a series of events, experiences and marketing collateral to promote the sport of basketball across Canada. As an agency of record, we developed multiple campaigns and various elements of print, digital, and activation for grass roots and corporate partners alike. Each program laddering up to one main goal – spread the positivity of basketball to every single Canadian.
Visual identities and supporting brand systems.
Big names, big players, big activations – The NBA Big Tour.
Canada‘s premier 3 on 3 event — NBA Jam Session.