Cross-Canada events.

In a country where hockey has always come first, we helped the NBA build a series of events, experiences and activations aimed at growing the sport of basketball across Canada. As an agency of record, we’ve developed multiple campaigns and various elements of print, digital, and experiential designs for grass roots and corporate partners alike. Each program laddering up to one main goal – spread the positivity of basketball to every Canadian.

scope: 
Advertising Campaign, Brand Identity, Digital/Print Collateral, Environmental Graphics, Event Branding, Photography, Wayfinding

Visual identities and supporting brand systems.

Big names, big players, big activations – The NBA Big Tour.

Canada‘s premier 3 on 3 event — NBA Jam Session.

Interested in building a brand that engages employees, inspires ideas, and creates culture — we should talk.