Rogers Communications

Welcome to Rogers 101

The Backstory
When Rogers began the corporate culture makeover in 2015, a large part of the initiative included a big investment in onboarding and continuing education. Spaces dubbed the ‘Rogers Learning Centres’ were created within existing building envelopes across the country. These spaces provided ‘schools’ for new employees to onboard and learn about the robust history at Rogers while offering existing employees opportunities to develop their skills in customized, elite education programs.

scope: 
Art Direction, Copywriting, Digital/Print Collateral, Environmental Graphics, Event Branding, Naming
role: 
Creative Director
The Full Story
Just The Basics

Environmental graphics were used to add character through bright, fun, motivational, and welcoming applications. Effective use of brand colours, graphics, and playful, space-specific language work as highlights. A fun use of language reflects the positive, learning function of the space.

Individual locations carried a similar thematic application approach. Entrances were individually designed in an effort to add life and personality. Engagement activities, directional signage, presentations, handouts, and communication collateral were collectively designed by the team to create one holistic experience.

Through discoveries here, the learning centres became the catalyst for the internal rebranding and environmental application of the new toolkit: language, typography, icons, line illustrations, and graphic shapes. Creating a culture of learning, growth, and development starts with having the right space to do it in. Welcome to Rogers 101.