The Olympics Games

The Canadian Olympic Committee is a non-profit representing Canadian athletes on the global stage. As an agency of record, we’ve partnered with the COC on a variety of initiatives ranging from event branding to annual reports to the graphics for the iconic moose at Olympic Village. Our work spans projects, campaigns and events including; The Toronto Pan-Am Games, The COC Hall Of Fame Gala, COC Athlete Parades and The Olympic Games.

Advertising Campaigns, Brand Guidelines, Copywriting, Digital/Print Collateral, Event Branding, Naming, Publishing
Creative Director

The group established in 1904 oversees the funding, sponsorship and support of Canada’s top athletes on an international level. As an agency of record, we’ve worked closely with our partners at the COC to help define and market a variety promotional and communication initiatives.

To promote an exclusive partner event at an elite heritage golf course – we conceptualized then custom fabricated 75 invitation kits from 100 year old reclaimed fir. Our story centralized around the wood originating from a pier in the St. Lawrence seaway a landing spot for immigrants and the life it brought to those who touched it.

Working closely with the Foundation section of the organization we’ve established a strong suite of brand and communication materials, campaigns, promotional collateral, annual reports and quarterly direct-mail materials. At the core of the foundation is a seasonal electronic and spring newsletter distributed nationally to partners and supporters.

‘Strive’, a quarterly print and digital publication sent to national foundation members.

Branding and communication from annual reports to complete promotional campaigns.