Building the pride of a nation.

Building the brand that builds the pride of a nation. The Canadian Olympic Committee empowers the countries top athletes to perform at the highest possible levels on the international stage. As an agency of record, we’ve helped the COC design everything from advertising campaigns and annual reports to  corporate partnership standards to the Olympic Village moose. Work spanning both winter and summer athletics at The Pan-Am Games, Hall Of Fame Galas, Athlete Parades, and of course — The Olympic Games.

scope: 
Advertising Campaigns, Brand Guidelines, Copywriting, Digital/Print Collateral, Event Branding, Naming, Publishing

The group established in 1904 oversees the funding, sponsorship and support of Canada’s top athletes on an international level. As an agency of record, we’ve worked closely with our partners at the COC to help define and market a variety promotional and communication initiatives.

To promote an exclusive partner event at an elite heritage golf course – we conceptualized then custom fabricated 75 invitation kits from 100 year old reclaimed fir. Our story centralized around the wood originating from a pier in the St. Lawrence seaway a landing spot for immigrants and the life it brought to those who touched it.

Working closely with the Foundation section of the organization we’ve established a strong suite of brand and communication materials, campaigns, promotional collateral, annual reports and quarterly direct-mail materials. At the core of the foundation is a seasonal electronic and spring newsletter distributed nationally to partners and supporters.

Beyond their unrelenting work to build champions, bridge cultures, and support youth, the COC helps bring one of the greatest nations on earth together.

The iconic Canadian Olympic Village Moose.

‘Strive’ — a bilingual quarterly print and digital publication sent to national foundation members.

Branding the Canadian Olympic Committee on everything from digital campaigns to premium invitations.

Annual reports designed with classic, timelessness in mind.

Interested in building a brand that engages employees, inspires ideas, and creates culture — we should talk.