Canadian Olympic Committee

Leading the pride of a nation.

The Backstory
The Canadian Olympic Committee is the non-profit governing body representing Canadian athletes in the International Olympic and Pan American Games. The group established in 1904 oversees the funding, sponsorship and support of Canada’s top athletes on an international level. We’ve partnered with the COC on everything from event branding to annual reports.

scope: 
Advertising Campaigns, Brand Guidelines, Copywriting, Digital/Print Collateral, Event Branding, Naming, Publishing
role: 
Creative Director
The Full Story
Just The Basics

As an agency of record, we’ve worked closely with our partners at the COC to help define and promote a variety promotional and communication initiatives. Our work spans a variety projects, campaigns and events including; The Toronto Pan-Am Games, The COC Hall Of Fame Gala, COC Athlete Parades and Olympic Games.

The diversity of creative applications spans from simple take cards to complete event collateral to the graphic application of the iconic moose.

To promote an exclusive partner event at an elite heritage golf course – we conceptualized then custom fabricated 75 invitation kits from 100 year old reclaimed fir. Our story centralized around the wood originating from a pier in the St. Lawrence seaway a landing spot for immigrants and the life it brought to those who touched it.

Working closely with the Foundation section of the organization we’ve established a strong suite of brand and communication materials, campaigns, promotional collateral, annual reports and quarterly direct-mail materials. At the core of the foundation is a seasonal electronic and spring newsletter distributed nationally to partners and supporters.

‘Strive’, a quarterly print and digital publication sent to national foundation members.

Branding and communication from annual reports to complete promotional campaigns.