Bright lights, big City look.
Rogers media is one of Canadas largest media organizations boasting deep list of multi channel broadcast stations with national reach. Television properties highlighted with the conventional multi-station City network, and category-leading speciality stations like FX, OLN and G4. As an internal art-director I helped lead and support various rebrands including the robust City group of brands. A family of entities that combines broadcast content, custom produces content, daily news outlets (City News), morning productions (Cityline) and a healthy list of digital outlets.
The City rebrand saw an edit of it’s primary name supported by an overhaul of its entire brand. A new visual language was established to supported the rebrand. The primary network id and toolkit led the refresh across all brand and sub brand elements. Working with the on-air team to develop a graphic cropping of the new mark mixed with the bouquet of city lights added energy and ownership to hero key art.
We then built a toolkit, brand guidelines and application to all brand/advertising touch-points. Covering everything from vehicle fleets to mic flashes to national advertising campaigns. The rebrand supported City’s best primetime ever, a 21% Network Growth in primetime for the network, more than any other broadcaster.