If you’re a hockey fan, you know historical relevance and die hard fan base of the Toronto Maple Leafs. With 13 Stanley Cup championships the original 6 hockey club is valued at over 2 billion dollars. While working in-house at MLSE, our design team had the opportunity to contribute to the clubs legacy in our own way — leading a variety of brand collateral and seasonal advertising campaigns and event tickets.
As an in-house designer, each spring, our team would developed a season seat renewal and gifting package for specific sports teams. The gifting would established a look and feel that would typically lead the following seasonal advertising campaign. Season tickets, renewal campaigns, stadium signage, print collateral and digital support set league best practices and won various award recognition programs (How / Applied Arts, etc).