A campaign for hockeys biggest brand.
Maple Leaf Sports Entertainment (MLSE) is Canada’s largest sports organization. Playing home to some of the worlds greatest pro teams and most valuable sports brands; Toronto Maple Leafs, the The Toronto Raptors, Toronto Football Club and the Toronto Marlies. At the heart of the brand is the historic, original 6 hockey club, the Toronto Maple Leafs. While working in-house at MLSE, our design team had the opportunity to contribute to the clubs legacy in our own way – leading a variety of brand collateral and seasonal advertising campaigns.
As an in-house designer, each spring, our team would developed a season seat renewal and gifting package for specific sports teams. The gifting would established a look and feel that would typically lead the following seasonal advertising campaign. Season tickets, renewal campaigns, stadium signage, print collateral and digital support set league best practices and won various award recognition programs (How/ Applied Arts, etc).