The youth of tomorrow through a lens today.
Fido is a wireless provider with deep roots in the millennial demographics, bringing in over 1 billion in revenue annually. Supporting their 2016 creative refresh lead by Taxi, the team required an image bank to help with internal communications and recruitment. We help create a style and treatment for imagery through the direction of a 3 day shoot.
We teamed up with talented lifestyle photographers to capture the urban, rural and retail moments themed around youth. Personalities and shared interaction told stories of youth and life being lived. Scale, movement, cropping and colour treatments help own and define a look familiar to the audience. Photography – Sandy Nicholson