Canadian Olympic Committee

An invitation that took almost a century to make.

The Backstory
To promote an exclusive partner event at an elite heritage golf course – we conceptualized then custom fabricated 75 invitation kits from nearly 100 year old reclaimed fir. Our story centralized around the wood originating from a pier in the St. Lawrence seaway a landing spot for immigrants and the new Canadian life it first grounded those who touched it.

scope: 
Campaign Development, Digital/Print Collateral, Event Branding, Industrial Design, Photography
role: 
Creative Director
The Full Story
Just The Basics

Working directly with Boardmaster Sawmill, we hand sourced select 1” trim cuts from the almost 100 year old material originally measuring almost a foot in thickness. Each piece unique with deep, weathered grooves was hand prepped and shaped into the final material. A continuous ‘waterfall’ wrap treatment for each box was achieved through precisely mitered corners of a single slab of wood. Then assembled and matte clear coated to maintain rawness but avoid splintering.

Leather sleeve lids, custom stamped with the event brand mark, slid open to reveal the invitation and instruction collateral. Macro photography captured the woodgrain texture that was then applied as a thematic throughout the brand (kit, electronic communications and on site event branding). The creative helped embracing the nostalgia and history of the COC and it’s partnerships with the corporate community while also functioning as a memorable keepsake.