The Shopping Channel

Some secrets are meant to be kept.

The Shopping Channel and Diamonelle, a synthetic jewelry manufacturer, teamed up to launch a set of limited edition products. Traditionally shot on flat white backgrounds and promoted using manufacture supplied assets – our team was engaged to help elevate awareness and sales. We re-imagine the story of man made diamonds through a concept that related and resonated with the target audience.

Art Direction, Campaign Development, Photography Direction, Print / Digital Collateral
Art Director
The Full Story
Just The Basics

Secret Garden, is a motif is framed around two key ideas (1) keeping your fabricated diamonds our little secret and (2) showcasing how naturally beautiful they are. Jewelry and flora were paired by texture and shape then arranged into minimal boutiques. Each new composition creates a dramatic twist while staying true to the motif and taking the reader on a journey through a Secret Garden.