We are idea designers.

Keith Jones & Good Company is a strategic design consultancy. We are idea cultivators, helping grow mission driven brands that make a positive impact in the world.

Medium and sector agnostic, we help progressive business leaders with our holistic approach – launching organizations, the spaces they live, and the campaigns that drive them. In our past, we’ve rebranded major telcos, launched pro-sports teams, and built spatial strategies for the largest office transformation in Canadian history.

At our core – our country roots have taught us to do good by our standards, by the groups we collaborate with, and in the world. While we team up with partners and friends that embrace our rapidly changing world, we do it staying true to the small town values that got us here… Good Ideas, Good People & Good Work. Combined, this is our Good Company.

Small-town values

1.
A Good Neighbour
People are at the heart of everything we do. We get to know, support, and share with them through the work we do. We’ve even engrained community giving into our model.

2.
Jack Of Trades Mindset
There are no one-trick ponies here. Strategic design isn’t fenced by disciplines, mediums, or product sectors, so we bring a diverse skillset and lens on creativity.
3.
A Growing Harvest
Each challenge brings new opportunities for growth. We harness our energy, tools, and the competitive environment to maximize your yields.

4.
Get Our Hands Dirty
We can’t wait to roll up our sleeves. Researching, exploring, experimenting and truly understanding the challenge in order to solve problems from the inside out.
5.
Make Things That Last
We know a job worth doing is worth doing well. As craftsmen and women - we stand next to work that stands the test of time.
6.
A Community Of Experts
We know our equipment. If something is out of our scope, we collaborate with our network to make sure your project gets done right.


Fields of expertise

Advertising
Art Direction
Brand Architecture
Brand Development
Brand Guidelines
Creative Consulting
Copywriting
Digital Design
Experiential
Furniture Design
Brand Identity
Innovation Design
Interior & Architecture
Mentorship
Motion Graphics
Naming
Packaging
Photography Direction
Publication Collateral
Product Design
Retail
Spatial Graphics
Strategy
Structural
Vision
Video
Wayfinding
Web Design

Our partners